Seattle Southside Brand Identity

Complete Rebrand Identity Program


One Twenty Three West, Vancouver, BC
w: 123w.ca

Executive Creative Director: Mo Bofill, Jeff Harrison, Rob Sweetman, Bryan Collins VP, Managing Director: Natalie Wu Account Director: Katie Muir Associate Creative Director: Jesse Wilks, Gerardo Agbuya Designer: Jake Lim Motion Graphics Artist: Jesse Shaw Producer: Ninette Aves Production Company: Pretty Pictures Executive Producer: Brittany Taylor Director: Joel Voelker Director of Photography: Joel Voelker Editing Company: Cut + Run Online Editor: Jogger Audio House: BoomBox Sound Production Company: Cantera Executive Producer: Juan Bedolla Production Company: KIDDO Executive Producer: Maisie Thomas Director: Christine Bortolin Director of Photography: Curtis Windover Client: Seattle Southside Regional Tourism Authority

This project was a complete rebrand for the Seattle Southside tourism region. Our mission was to capture the curiously wonderful spirit of the area and build something visitors and locals could rally around. In addition to a new brand identity we created a versatile icon that could transform to showcase the limitless microadventures in the area.