Siboire - Choix Du Brasseur

Beverages-Alcohol - Single


Studio Miles, Sherbrooke, QC
e: info@studiomiles.ca
w: studiomiles.ca

Creative Director: David Tremblay, Elizabeth Beaudoin Graphic Designer: Antoine Laroche, David Tremblay Photographer: Antoine Laroche, Joannie Verret Client: Siboire

The main challenge was to think about a visual strategy so that this product stands out from the competition without distorting the family of products already set up by the company. The graphic line created for this range of products is characterized by a surprising visual universe and a unique typographic layout. The geometrical/mechanical side of the letters parallels the brewing process and the know-how of the company while adding a touch of madness to make the can attractive and memorable.