Smith Menu

Small Business - Single

2021

Leo Burnett, Toronto, ON

Chief Creative Officer: Lisa Greenberg SVP Creative Director: Steve Persico Design Director: Man Wai Wong Senior Designer: Marcelo Hong

Smith is a local food hotspot that promises food to your specific taste. Smith's newspaper menu is printed many times throughout the year and each new edition has a new cover that brings to life the way you like it philosophy. In this case, dip your fries in any of the many Smith homemade sauces—whatever suits your taste. This edition came out after the first wave of COVID-19 when restaurants reopened, hence the note to not double dip.