Sorelle and Co.
Retail Applications - Series
2017
Vander Brand
t: 647-727-7107
e: info@vanderbrand.com
w: vanderbrand.com
Vander Brand Creative Director: Julie Vander Herberg, Anna Vander Herberg Art Director: Melanie Hong Client: Sorelle and Co. Printing Company: IPS Studio
Sorelle and Co. is a Toronto-based, allergy-friendly bakery and café, bridging the gap between wholesome foods and luxury markets. Inspired by a mother's motivation to create a food destination for her five daughters' dietary needs, Sorelle and Co.'s mission is to create an elevated and sophisticated experience centred around worry-free food. The story of the sisters creates a narrative for the overall brand identity, lending itself to custom illustrations and a pastel colour palette.