Stush Pinky Poppin' Patties

Complete Brand Identity Program


Mosaic Sales Solutions, Toronto, ON

Executive Creative Director: Laura Serra, Dave Watson Creative Director: Jason Souce Design Director: Nick Pilon, Robyn Cambruzzi Designer: Mark Mabey VP, Brand Design: Jeannette Williams Account Manager: Cindy Chau Production Artist: Jen Conlon Photographer: Paula Wilson Food Stylist: Heather Shaw

STUSH, a local independent gourmet Jamaican Patty company, came to us looking for help reinventing their brand. The challenge was to reimagine their corporate identity, specifically visual language and packaging line, to ensure it reflected the high-quality products it was creating. With no paid media behind the relaunch of the brand, sales for STUSH have increased by over 300% within the first six months alone. The brand has also been listed within 21 new retailers across 10 cities in Canada.