Supergrand

Complete Brand Identity Program

2023

Caserne, Montreal, QC
e: info@caserne.com
w: caserne.com

Creative Director: Léo Breton-Allaire, Ugo Varin Lachapelle Designer: Sébastien Paradis, Gabrielle Deslongchamps Photographer: Blouin Heartz Client: Supergrand

Supergrand is a design studio specializing in handmade rugs in Montreal. Born from a desire to transform the vision of decoration, these rugs are designed to become unique masterpieces of everyday life. The graphic platform developed, minimalist and excessive, allows the creations of Supergrand to have their full place. The identity has been applied in many ways: graphic grid, social networks, labels under the mats, sandwich board, transport material printed and digital communication tools.