Tentree Logo Redesign
Brand Identity-Rebrand-Logo/Applications-Complete - Series
Jenny Ng (Sid Lee)
Winner: Sid Lee Executive Creative Director: Jeffrey Da Silva Creative Director: Laura Stein Associate Creative Director: Alex Boland Designer: Priya Mistry
Tentree is a Canadian apparel company founded on a simple principle – plant ten trees for every item purchased. In an increasingly environmentally-conscious world, Tentree needed to re-establish itself as a more modern, human, Earth-first brand. The logo takes inspiration from a tree’s growth cycle, using upward movement to represent the positive impact that planting trees can have on our planet.