The 1.8-Pound Book
Public Service/Charity - Single
Creative Director: Geneviève Langlois, Frédéric Tremblay, Élise Cropsal Copywriter: Guillaume Bergeron, Jean-Christophe Diaque, Marie-Ève Leclerc-Dion Art Director: Marc Guilbault, Tiana Rica Designer: Sophie Valentine Account Services: Marie-Julie Cossette, Sarah-Maude Raymond, Samuel Bouffard, Simon Boisvert Author: Simon Boulerice, Audrey Borduas, Stéphanie Lapointe, Guillaume Corbeil Illustrator: Émilie Leduc, Charles-Étienne Brochu, Mathilde Filippi, Cécile Gariépy Chief Creative Officer: Marc Fortin, Luc Du Sault Vice President, Executive Creative Director: Marilou Aubin Vice President, Executive Creative Director: Nicolas Baldovini Vice President, Strategy: Sophie-Annick Vallée Vice President, Account Services: Marie-Christine Cayer, Julie Pilon Executive Creative Director: Geneviève Langlois, David Kessous Agency Producer: Isabelle Fonta, Mélanie Bruneau Motion Designer: Jean-Philippe Guy, Antoine Hallé, Elisa Ferreira Mac Artist: Julie Hotte Agency Production, Print: Louis Dorval, Mélissa Brisson, Geneviève Demers Project Management, Production: Emmanuelle Gauthier-Laquerre Production Company: Gorditos Producer: Véronique Poulin, Nicolas Monette, Gabriel Brault-Tardif Editor: Olivier Binette Sound Production: Circonflex Engineer: Tanguy Meunier Media Agency: Touché! Project Manager: Rosemarie St-Amand Media Director: Gabrielle Côté Media Strategist: Alexandra Lafontaine Client: Préma-Québec Chief Executive Officer: Ginette Mantha Marketing and Communications Director: Sophie Chaloux Marketing Coordinator: Daphné Pilon Publisher: Les Éditions de la Bagnole General Manager, Groupe Ville-Marie Littérature: Martin Balthazar Coordinator: Sophie Deschênes
Préma-Québec, an organization that supports parents of preemies, wanted to raise awareness of just how fragile and tiny these infants are by creating a book weighing 1.8 pounds, the average weight of a very premature baby. The book, whose jacket gently wraps a newborn on its cover, contains a collection of four children's stories. In order to achieve the desired weight, every detail had to be carefully considered: the number of pages, the type of paper, the size and even the ink coverage.