The Black Elevation Map

Content-Experimental/Innovative - Series


Performance Art, Toronto, ON
t: 416-594-6411
e: hellotoronto@performanceart.com
w: performanceart.com

Client: Black & Abroad Chief Creative Officer & Co-Founder: Eric Martin Chief Strategy Officer & Co-Founder: Kent Johnson Ad Agency: Performance Art Chief Creative Officer: Ian Mackenzie Associate Creative Director: Pedro Izzo, Benson Ngo Copywriter: Hemal Dhanjee, Tobi Adebowale, Paula Purdon, Jasmine Mans Experience Delivery Lead: Nzegwhua Anderson Senior Experience Designer: Joe Szabo Experience Designer: Leon Mullings Studio Designer: Emily Plewes Executive Creative Director: Colin Craig Producer: Sharon Nelson-Bailey VP, Strategy: Kirk Linkletter Strategist: Leandra Legendre, Simran Kaur, Eli Ferrara, Cassandra Cervi SVP, Head of Strategy: Priyanka Goswami Program Manager: Kaylen Dillon Digital Producer: Darwin Garcia SVP, Managing Director: Jordan Dinning Account Supervisor: Ricky Gunawan Account Director: Jon Rae VP, Technology: Stuart Cheesmond Technical Solutions Consultant: Suraj Patel Group Director, Product Development: Arnaud Icard Lead Developer: John Iacoviello Full Stack Developer: Cody Schreiber Interface Developer: Heung Lee Senior Technical Architect: Valerian Nasqidashvili Quality Assurance Lead: Natalia Zadorozhna Quality Assurance Analyst: Nataliya Vislyanska Solutions Consultant: Kaivalya Kashyap Analytics Manager: Anil Iqbal Junior Analyst: Shaista Meghji Analytics Analyst: Abdul Dau Consultant: Gigi Basanta Chief Executive Officer: Andrea Cook Chief Operations Officer: Elizabeth Sellors Type: Vocal Type Co. Typographer: Tré Seals Production Company: Alfredo Films Director: Kelly Fyffe-Marshall Director of Photography: Shivam Pandya Producer: Alex Henry, Holly Rowden Editor: Michael Ofori-Attah Post-Production: Alter Ego VFX Executive Producer: Hilda Pereira VFX Producer: Andrew Tavares Motion Designer: Rob Fisher, Ian Flaig Colourist: Conor Fisher Colour Assistant: Daniel Saavedra VFX Artist: Joel Osis VFX Assistant: Victoria Gaston Audio House: TA2 Sound + Music Audio Director: Simon Jain Project Manager: Heather Ngo Audio Engineer: Dean Metherell Assistant Audio Engineer: Justin Poon Creative Director: Steve Gadsden Media Agency: Initiative Canada Chief Strategy Officer: Nish Shah Director, Communications Design: Lara Senbanjo Director, Strategy: Christian Kern Performance Marketing: Reprise Canada Head of Content: Cynthia Steele Sr. Director, Strategy & Social Commerce: Tyler Dmytrow Audience: Kinesso SVP, Global Client Solutions: Wendi Dunlap Director, Audience Solutions: Mandy Wong Manager, Audience Solutions: Rory Masterson Agency Partner: Meta Creative Agency Partner: Kayla Osmond, Katie Wall Creative Director: Scott Drey Creative: Michael Dooley Public Relations: Glossy Inc., Shannon Stephaniuk

The Black Elevation Map is an immersive digital experience that reimagines the American landscape by visualizing the heights of The Culture as elevation. The platform takes cultural data, such as Black population data, historical markers, Black-owned businesses, and social media activity, and visualizes it as points of interest on a dynamic, searchable elevation map of the United States. The greater the density of data, the higher the elevation.