The Cristiano Bottle

Content-Social/Viral/Promotional - Series


Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: IKEA Canada Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Creative Director: Xavier Blais, Maxime Sauté Associate Creative Director: Zachary Bautista Writer: Xavier Blais Art Director: Maxime Sauté, Zachary Bautista, Jean-Nicolas Duval, Edouard Coune Strategist: Shereen Ladha, Sean McDonald Account Director: Alex Lefebvre Group Account Director: Sarah Riedlinger Media Agency: Carat Account Director: Karen Hrstic, Vanessa Coutinho Media Agency Planner: Monalyn Quelnat Media Coordinator: Crystal Kim Account Supervisor: Faizal Shaikh

Cristiano Ronaldo made headlines at the Euro's when he pushed away the Cola bottle and held up a bottle of water saying Agua. It gave IKEA the opportunity to promote a sustainable message & hijack the conversation with a recyclable IKEA water bottle.