The Goods

Craft Illustration - Series


Cynthia Spitz (john st.)
t: 416-348-0048
w: johnst.com/en

: Winner: john st. Executive Creative Director: Angus Tucker, Stephen Jurisic, Mooren Bofill Art Director: Jenny Luong Designer: Hannah Lee Copywriter: Martin Stinnissen Illustrator: Jenny Luong

The Goods is a Toronto-based restaurant that offers healthy, nourishing and organic foods - soups, salads, sauces/dressings and smoothies. They felt the need to increase brand awareness locally, as the name of the restaurant has no immediate link to food. In combination with advertising a new store opening, we created a series of out-of-home posters to advertise the functional, healing philosophy of the Goods within Toronto.