The Match Paddle
Promotional-Announcements/Invitations/Cards/Kits - Series
Joel McCurdy (Rethink)
Winner: Rethink Client: FUZE Reps Creative Director: Joel Holtby, Christina Yu, Aaron Starkman Designer: Jake Lim Art Director: Zachary Bautista Writer: Andrew Chhour Producer: Anna Tricinci Photographer: Adrian Armstrong, Arash Moallemi Print Producer: Narine Artinian Audio House: Grayson Matthews Printing Company: Print Pro Services Account Manager: Sarah Shiff Editor: Christopher Chang In-house Editor: Jake Martella
FUZE, a Canadian photography studio, wanted to catch the attention of agencies. So we blew up an agency tradition — ping pong. Introducing The Match Paddle, a ping pong paddle that ignites like a match, and was sent to agencies to completely change the game.