The Pride Shield

Pro Bono Design - Single


Katherine Duerdoth (Rethink)
w: rethinkcanada.com

Winner: Rethink Creative Director: Nicolas Quintal, Chris Staples, Ian Grais Art Director: Maxime Sauté copywriters: Xavier Blais Copywriter: Greg Kieltyka Producer: Marie-Noëlle Rosso Strategic Planner: Pascal Routhier Account Services: Alex Lefebvre Web Development: Steve Lam Online Production: Todd Harrison Video Production Company: Morrison Films / 1One Production Director: Julien Hurteau DOP: Mathieu Elie Color Grading: Simon Boissonneau Producer: Alexandre Caron, Jean-René Parenteau PostProduction Coordinator: Gabrielle Doré Sound: P.O. Rioux Flag Installation: Nicolas Bélanger Print Production: Consulat, Martine Goyette, Geneviève Croteau Photographer: John Londono Photo Assistant: Philippe Richelet Image Retouching: Valérie Laliberté, Béatrice Munn Hair/Makeup: Carole Méthot Press Relations: TöK Communications, ÉRic Santerre, Samantha Williams

May 17th is the International Day Against Homophobia and Transphobia and we needed to trigger discussions about the LGBTQ+ community’s harsh realities. The Pride Shield aimed to show the importance of unity in the face of violence and the hope to stop violence within the community. It is the only Pride Flag designed to stop violence, a filmed half football field sized ballistic experiment turned museal art installation made out of 193 Pride Flags (one for each country in the UN) that can stop a .45 caliber bullet.