The ScrapsBook

Cause Related Creative Response - Series


Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: IKEA Canada Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Head of Art: Joel Holtby Creative Director: Joel Holtby, Jake Lim Art Director: Dorota Pankowska Designer: Erin Struble Writer: Justin Santelli Strategist: Shereen Ladha, Sean McDonald, Stacy Ross Print Producer: Narine Artinian Producer: Spencer Houghton Production Artist: Brad Kumar Production Company: FUZE Reps Producer: Nicole Gomez Photographer: Maya Visnyei Retoucher: Lisa Hordyk Producer: Sara Melvin Stylist: Claudia Bianchi Post-Production Company: R+D Productions Editor: Leigh O'Neill Producer: Todd Harrison Audio House: Vapor Music

The IKEA ScrapsBook is a cookbook dedicated to cooking with the bits of food you'd usually think of as waste or compost, like carrot tops or banana peels. It was made in collaboration with 10 chefs from across North America, who filled it with 50 unique scrap-based recipes. The book itself was designed with sustainability in mind, featuring solvent-free inks, recycled paper, and exposed binding that minimized glue, all to ensure a near-zero carbon footprint.