The Solidarity Sparkles - 20 Years of Solidarity

Young Blood Craft Design - Series

2023

LG2, Quebec/Montreal/Toronto
t: 514-281-8901
e: concoursmtl@lg2.com
w: lg2.com

Young Blood: Pascale Alie-Crête Creative Director: Marie-Pier Gilbert, Odile Archambault Art Director: Pascale Alie-Crête Designer: Pascale Alie-Crête Illustrator: Pascale Alie-Crête Strategic Planning: Camille Jourdain Art Director: Edward Nyamenkum Account Services: Marion Haimon, Valérie Beaudoin Copywriter: Laurence Hervieux-Gosselin Chief Creative Officer: Marc Fortin, Luc Du Sault Vice President, Executive Creative Director: Nicolas Baldovini Vice President, Strategy: Sophie-Annick Vallée Vice President, Account Services: Julie Pilon Executive Creative Director: David Kessous Project Management, Production: Emmanuelle Gauthier-Laquerre Strategic Planning: Marc-André Fafard Graphic Production: Mélissa Brisson, Vincent Boivent Mac Artist: Frédéric St-Denis Client: La Tablée des Chefs

La Tablée des Chefs is a non-profit organization with a 20-year history of fighting food insecurity and educating young people about food autonomy. To mark this effervescent anniversary, the organization launched The Solidarity Sparkles, a limited-edition sparkling apple must, with all profits going to finance their mission. Our mandate was to create a label for this apple must. We decided to illustrate 20 years of La Tablée on 20 bottles. Same apple must. Twenty different labels.