The Street Doesn't Come with Instructions

Motion-Short/Long - Series

2021

Publicis, Montreal, QC
t: 514-285-1414
w: publicismontreal.ca

Agency: Publicis VP, Head of Creative Product: Sann Sava Creative Director: Magalie Samson Copywriter: Éléonore Hurtubise Designer: Claude Walsh Illustrator: Maxime Prévost Animation: Frank Lamontagne, Raphaëlle Brillant-Marquis Sound Engineer: Martin Boiselle Studio Artist: Marquis Couture Translator: Frédérique Thibault Strategists: Émilie Lévesque, Véronique Long, Véronique Long Account Director: Aicha Diallo Account Supervisor: Philip Harmeling

In Montreal, close to 6,000 homeless youth are forced to learn how to cope with all sorts of trying circumstances. But the street doesn't come with instructions. That's what inspired this fundraising campaign by Dans la rue, an NGO that helps them by providing necessary resources such as food, housing, and psychosocial support. The campaign was displayed in the form of posters, videos, and even merch.