The Super Legit Book of Really Real Egg Facts

Cover/Page/Spread - Series


Citizen Relations, Toronto, ON
w: citizenrelations.com

Client: Egg Farmers of Canada Chief Creative Officer: Josh Budd Associate Creative Director: Mike Lo Nam, Abeer Verma Art Director: Mike Lo Nam Writer: Abeer Verma Senior Account Director: Alex Green Account Manager: Chloe Stelmanis-Cali Account Executive: Jaclyn Farrell, Nicole Barcellos Strategist: Suran Ravi, Shamshir Malik Illustrator: Michael Haddad Printing Company: The Gas Company

Winning Entry: eggs.ca

Misinformation and outdated research have fed the narrative that eggs are bad for you. A lot of what people are saying now is pretty wild, so we set the record straight, not by sharing more hard science, but by cooking up even wilder claims, all to expose egg misinformation for what it really is: utterly unreliable.