The Time is Now

Rebrand Logo - Single


One Twenty Three West, Vancouver, BC

Design Studio: One Twenty Three West Client: Athletics Canada Creative Director: Rob Sweetman, Bryan Collins, Jeff Harrison Designer: Tim Hoffpauir, Andrew Passas Print Producer: Ninette Aves Account Director: Matt McGarva, Caroline Howson

Athletics Canada is the national governing body for track and field. The new logo is inspired by the track, the maple leaf, the torch, and the podium. From high schools to world class athletes, now everyone has a logo they can be proud to wear.