Théâtre La Licorne 2020 campaign
Entire Design Program
Winner: Polygraphe Creative Director: Sébastien Bisson Account Director: Marie-Claude Fortin Designer: Yann Carrière, Edith Morin Project Manager: Frédérique Guay
Brand identity for the 2020 promotional campaign. For this year's campaign, we focused on dramaturgy and the power of words, creating a bold and expressive typographic system. For each play, one quote was carefully chosen and put forward in a specific layout to summarize the whole story. This graphic device became the focal point of every iteration in the branding system.