This is Sean Hill's Brain
Promotional-Announcements/Invitations/Cards/Kits - Single
Zulu Alpha Kilo
Winner: Zulu Alpha Kilo Creative Director: Zak Mroueh, Catherine Allen, Ryan Booth, Ian Simpson Designer: Katina Constantinou Art Director: Sarah Quinto Writer: Julia Forrester Photographer: Nick Wong Mac Artisit: Susan Bolder Agency Print Producer: Laura Dubcovsky Account Team: Rob Feightner, Eric Kormos Planning Team: Heather Segal Client: CAMH, Centre for Addiction and Mental Health, Sarah Chamberlin, Trina Klinck, Alison Parks Printer: CJ Graphics
To launch fundraising efforts into AI-assisted mental health research, CAMH sent potential donors a scan of hospital director Dr. Sean Hill’s brain. Each full-colour art print was accompanied by a book explaining how each new brain scan held the potential to better understand and treat mental health.