Travelling in Style

Entire Design Program

2023

Cossette, Montreal, QC
e: concours.mtl@cossette.com

Agency: Cossette Chief Creative Officer: Anne-Claude Chénier, Louis-Philippe Tremblay Vice President, Design: Richard Bélanger Vice President, Account Services: Jean Hugo Filion Creative Director: Richard Bélanger Art Director: Vedran Vaskovic, Isabelle Côté Copywriter: Olivier Fortin Director, Account Lead: Myriam Veilleux Account Executive: Catherine Bédard Client: Ensemble Vice President, Marketing: Shahla Lalani Vice President, Creative Strategy and Branding: Scott McKay

Like much of the tourism industry in the post-pandemic era, the Ensemble travel consortium brand felt tired and needed to be rejuvenated to soar to new heights. Inspired by luxury travel magazines, the new identity flies above the generic photographic clichés of the category, with a refined illustrated aesthetic and a clean colour palette. The rich visual world is both simple and sophisticated—remaining vague on the destinations and instead leaving it all to our imagination.