Urbanarium CivEd

Complete Brand Identity Program

2023

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Client: Urbanarium Executive Creative Director: Leia Rogers, Morgan Tierney Creative Director: Alex Bakker Associate Creative Director: Justin Kowalczuk Designer: Justin Kowalczuk Illustrator: Justin Kowalczuk Writer: Sean O’Connor Producer: Yogi Omar Studio Artist: Ignacio Florez Typographer: Ignacio Florez Group Account Director: Chelsea Stoelting Client Supervisor: Amy Nugent Chief Strategy Officer: Sean McDonald Chief Creative Officer: Aaron Starkman, Mike Dubrick

CityHive and Urbanarium have developed a workshop-based civic education program for K-12 classrooms across BC. These workshops explore current issues and themes of city governance, urban planning and design, land use, architecture, equity and more. We were tasked with developing a name, tagline, logo and branding system for the workshop.