Warped Perception Poster

Environmental/Signage - Single

2020

Rethink
w: rethinkcanada.com

The bathroom mirror is ground zero for many of the negative body perceptions that teens face. What better place to make them aware of body image disorders and how they may affect their perception? We placed lenticular posters next to bathroom mirrors. The side of the lenticular image facing towards the viewer displayed a clear message about negative body image, but the other side of the lenticular that caught the reflection of the mirror showed a distorted version of the same message.

Winner: Rethink
Creative Director: Leia Rogers, Morgan Tierney
Art Director: Dosh Osholowu
Writer: Daniel DeBacker, Evan Kane
Executive Creative Director: Chris Staples, Ian Grais
Designer: Dosh Osholowu
Print Producer: Scott Russell
Amplification Strategist: Aliz Tennant, Samantha Cheng
Account Manager: Devin Bonin
Printing Company: Alter Action 3D
Client: Free To Be Talks