We All Speak Play

Pro Bono - Series

2022

Cossette Communication, Toronto, ON
t: 416-320-8463

The Bentway, a 169,000 sqft public space in Toronto, needed an identity and wayfinding system for their outdoor exhibition, Playing in Public. The universal language of play became the heart of our creative idea and was reflected through the interactive Play Path which guided visitors through the event.

Group Creative Director and Head of Design: Luis Coderque
Creative Director, Design: Mark Neil Balson
Senior Designer: Julie MacKinnon, Steven Tachauer
Associate Creative Director: Elijah Di Gangi
Group Business Director: Asmait Hailu
Executive Creative Director: Craig McIntosh, Jaimes Zentil
Global Chief Creative Officer: Peter Ignazi
Director, Identica: Dawn-Marie Mills
Senior Production Artist: Shireen Kok
Director, Branding & Design Strategy: Chelito Rubio
Account Coordinator: Evan Bowman
Account Supervisor: Skye Gandy
SVP, General Manager: Kathy McGuire
Client: The Bentway