We All Speak Play
Pro Bono - Series
Cossette Communication, Toronto, ON
Group Creative Director and Head of Design: Luis Coderque Creative Director, Design: Mark Neil Balson Senior Designer: Julie MacKinnon, Steven Tachauer Associate Creative Director: Elijah Di Gangi Group Business Director: Asmait Hailu Executive Creative Director: Craig McIntosh, Jaimes Zentil Global Chief Creative Officer: Peter Ignazi Director, Identica: Dawn-Marie Mills Senior Production Artist: Shireen Kok Director, Branding & Design Strategy: Chelito Rubio Account Coordinator: Evan Bowman Account Supervisor: Skye Gandy SVP, General Manager: Kathy McGuire Client: The Bentway
The Bentway, a 169,000 sqft public space in Toronto, needed an identity and wayfinding system for their outdoor exhibition, Playing in Public. The universal language of play became the heart of our creative idea and was reflected through the interactive Play Path which guided visitors through the event.