WestJet Flight Light
Promotional Design Other - Single
Joel McCurdy (Rethink)
Winner: Rethink Client: WestJet Executive Creative Director: Aaron Starkman, Christina Yu Creative Director: Dhaval Bhatt Writer: Geoff Baillie Art Director: Alexandra McGuirk-Penedo Strategist: Sean McDonald, Hannah Newport Account Director: Amanda Dornan Account Manager: Sara Lemmermeyer Product Development : Frolic Studio Producer: Francesca Marchese Director: Duncan Christie Editor: Allison Gordon VFX: Tendril Audio House: Grayson Matthews Producer: Kyle Hicks, Sarah Vingoe Casting: Mann Casting Colourist: Phil Choe Colour: Nice Shoes
The hardest part of travelling for work is being away from the ones you love. To help make business travel easier on families, WestJet created the Flight Light: a nightlight that uses live flight data to project parents’ flight paths onto their child’s bedroom ceiling.