Willow Biosciences 2020 Rebrand

Entire Design Program

2020

Critical Mass
w: criticalmass.com

For Willow Biosciences, science is everything. It also needed to become the core of their brand. We helped reimagine the way their branding conveys their story, persona, values, and mission in a modern way. Not in a static PDF, but through a dynamic, digitally appropriate guide. Including, a digital brand book and style guide, an easy to use website, in-depth customer research and insight, and more. We created a differentiated, authentic brand identity in an entirely modern, digital-first way.

Winner: Critical Mass
Client: Willow Biosciences
Art Director: Joel Harding
VP, Director of Planning: Chrissie Graboski
Design Director: Matt Stapley
Designer: Mike Pardy
Art Director: Martine Lavoie
Consumer Research: Rudi Skrudland, Addy Graves, Mark Szabo
Copywriter: Daisy Swain
Marketing Science Analyst: Alvan Le
Search Strategist: Steven Mudie
Developer: Sebastian Gonzalez
Technology Lead: Ryan Hull
Senior Project Manager: Chad Kolesnik

Winning Website: willowbio.com