Willow Biosciences 2020 Rebrand

Entire Design Program


Critical Mass
w: criticalmass.com

Winner: Critical Mass Client: Willow Biosciences Art Director: Joel Harding VP, Director of Planning: Chrissie Graboski Design Director: Matt Stapley Designer: Mike Pardy Art Director: Martine Lavoie Consumer Research: Rudi Skrudland, Addy Graves, Mark Szabo Copywriter: Daisy Swain Marketing Science Analyst: Alvan Le Search Strategist: Steven Mudie Developer: Sebastian Gonzalez Technology Lead: Ryan Hull Senior Project Manager: Chad Kolesnik

Winning Website: willowbio.com

For Willow Biosciences, science is everything. It also needed to become the core of their brand. We helped reimagine the way their branding conveys their story, persona, values, and mission in a modern way. Not in a static PDF, but through a dynamic, digitally appropriate guide. Including, a digital brand book and style guide, an easy to use website, in-depth customer research and insight, and more. We created a differentiated, authentic brand identity in an entirely modern, digital-first way.