Woah Dough

Logo - Single

2021

Leo Burnett, Toronto, ON

Chief Creative Officer: Lisa Greenberg Creative Director Design: Man Wai Wong SVP Head of Strategy: Tahir Ahmad Group Creative Director: Morgan Kurchak Design Director: Dejan Djuric Strategist: Ally Dwyer-Joyce Account Supervisor: Sheana Bow

Our client's gluten-free cookie dough is f#*%ing amazing, even compared to a regular, full gluten cookie. The Woah Dough logo embraces the feeling of Woah! with an exclamation mark hidden within the wordmark. The letterforms are rounded on the outside and straight on the inside, nodding to the notion of slicing through cookie dough. This juxtaposition of straight and rounded edges also gives our identity a mix between contemporary and traditional elements.