Writing goes a long way.

Craft Illustration - Series

2020

Cossette

Amnesty International’s letter-writing marathons free people. But writing also opens the door to change. It allows us to put pressure on governments in power and come to the aid of people faced with deportation, the death penalty, and other human rights violations. That’s why this year we wanted to shed light on the power of this small, simple gesture that has such a big impact. The concept was applied to several visuals that were published in response to news events and specific political issues.

Winner: Sebastien Thibault ft. Cossette
Client: Amnesty International
Creative Director: Anne-Claude Chenier, Barbara Jacques, Genevieve Duquette
Art Director: Alexandre Jutras
Copywriter: François-Julien Rainville
Art Director: Dorian Coureau
Copywriter: Thibaut Delelis, David Purkis
Illustrator: Sebastien Thibault
Director, Lead Strategy: Hugo Fournier
Account Director: Olivier Charbonneau
Account Manager: Florence Girard-Leblanc
VP, Media Strategy: Sophie Labarre
Account Director, Media Buying: Marie-Pierre Desrochers
Graphic Designer: Mario Levesque, Mathilde Marletaz
Chief Creative Officer: Peter Ignazi, Carlos Moreno