Xococava Complete Design Program

Complete Design Program

2009

Concrete Design Communications, Inc.
t: 416 534 9960
e: claudia@concrete.ca
w: concrete.ca

Art Direction: Diti Katona, John Pylypczak Design: Agnes Wong Design Studio: Concrete Design Communications, Inc.

Xococava (pronounced shoco-cava), an extension of its big brother restaurant, Cava, is whimsical hybrid of a stand-up tapas bar crossed with an ice-cream parlour. Inspired by Spanish and Mexican cultures of chocolate and Italy’s love affair with gelato, Xococava features artisanal ice cream and hand-made chocolate. With such unusual creations as prune/Pedro Ximenez sherry ice cream and choriso, dark chocolate truffles, the store caters to Toronto’s burgeoning “foodie” culture.Concrete created an identity program that utilizes strong typographic forms. This extends to the chocolate “periodic table” that uses two-letter combinations to identify the different flavours of chocolate.