Zoo de Granby
Brand Identity-Rebrand-Logo - Series
Creation of the Granby Zoo's new identity. It better reflects the Zoo's ambition to be a leading tourist destination in eastern North America. The inspiration came from the possibility of using the three letters of the word zoo to illustrate a multitude of animals in a graphic way. This was the starting point for a flexible and fun platform that will evolve over time throughout the entire zoo experience.
Winner: lg2 Client: Zoo de Granby Vice-President, Design: Marc-André Fafard Creative Director: Élise Cropsal Art Director: Marie-Pier Gilbert Graphic Designer: Crystelle Bédard Planner: Marc-André Fafard Group Lead: Joanie Couillard Account Manager: Constance Delille Project Manager: Mélanie Thérien Print Producer: Geneviève Demers Graphic Production: Elisa Vu