Advertising Illustration - Series
Joel McCurdy (TAXI)
Executive Creative Director: TAXI, Kelsey Horne Creative Director: Frank Macera Art Director: Chris Walker Copywriter: Pete MacInnis Illustrator: Pierre Bourjo Retoucher: Andrew O'Driscoll Account Director: Joyce Ho Account Manager: Molly Armstrong
Most people use stairs everyday of their lives. What they don’t realize is that stairs are a physical barrier for people living with a disability such as those using a wheelchair. To bring attention to this issue, the Rick Hansen Foundation transformed stairs into everyday barriers that people would recognize such as a bouncer, a football blocker, and a pair of guard dogs.