Adventure Bug

Packaging Design - Series


Danielle Adams

Student: Danielle Adams Program: Bachelors of Illustration and Design School: IDEA School of Illustration and Design, Capilano University Instructor: Dominique Walker

Adventurous food for adventurous people. Packaging design for a fictional company that produces cricket-protein enriched camp meals. With the slogan “food is fuel” this package design appeals to the wild and carefree adventure seekers who know that anything tastes great after you’ve hiked eight hours. The colourful mountains connect across multiple packages to communicate the idea of “Sustained Adventure,” which refers both to the environmental sustainability and the nutrition profile of the product.