Greenfield Brand New Recipe

Craft Motion/Animation - Single

2016

john st.
t: 416-593-3729
e: reagan.johnston@johnst.com
w: johnst.com

Greenfield Natural Meat Co. is a sustainable meat company that offers many of the great qualities organic does but without the high price point. The logo draws inspiration from the tilling patterns created by tractors in the fields that surround the Greenfield farm in Manitoba. The minimal colour palette, hand-styled typeface and seed paper reinforce the brand as simple, friendly and sustainable.This hand-crafted design reflects the natural, authentically-progressive and caring nature of the brand.

john st.
Executive Creative Direction: Angus Tucker, Stephen Jurisic
Creative Direction: Niall Kelly
Designer: Andrew Passas
Design Director: Mooren Bofill
Art Direction: David Glen
Copywriting: Noah Feferman
Agency Producer: Brittani Wilcox
Production House: Smith
Audio Production: RMW Music
Account Supervisor: Matthew Bendavid