Handicraft Fan Brand Packaging

Promotional-Retail Applications - Series


Gu Xihe, Suzhou

Illustrator: Gu Xihe

This is a packaging illustration created for a fan brand. Nowadays, most people use electrical appliances instead of fans. The client wanted me to create a series that would evoke the first memories of summer, so I chose three summer-only scenes to work on. The fan is made entirely from a unique wood and yarn for a rustic and distinctive look, and these illustrations add a lively element to it that will help promote this brand online and offline while appealing to a younger group of customers.