Life is rough. Beer is smooth.
Packaging Illustration - Single
Alexandre Emond-Turcotte (Ogilvy Canada)
Winner: Ogilvy Canada Executive Creative Directors: Alexandre Emond-Turcotte, Hugues Morin Illustrator: Mathilde Filippi Art Director: Antoine Dasseville Designer: Amelie Touchet Copywriter: Simon Blaquiere Designer: Mathilde Filippi
"Life is rough. Beer is smooth." That's La Knowlton Co. Brewery's philosophy and tagline. This beer can label illustrates this concept with a short, darkly humorous comic strip.