Life is rough. Beer is smooth.
Packaging Illustration - Single
2020
Ogilvy Canada
"Life is rough. Beer is smooth." That's La Knowlton Co. Brewery's philosophy and tagline. This beer can label illustrates this concept with a short, darkly humorous comic strip.
Winner: Ogilvy Canada
Executive Creative Directors: Alexandre Emond-Turcotte, Hugues Morin
Illustrator: Mathilde Filippi
Art Director: Antoine Dasseville
Designer: Amelie Touchet
Copywriter: Simon Blaquiere
Designer: Mathilde Filippi