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Life is rough. Beer is smooth.

Packaging Illustration - Series

2020

Alexandre Emond-Turcotte (Ogilvy Canada)

Winner: Ogilvy Canada Executive Creative Directors: Alexandre Emond-Turcotte, Hugues Morin Illustrator: Mathilde Filippi Art Director: Antoine Dasseville Designer: Amelie Touchet Copywriter: Simon Blaquiere Designer: Mathilde Filippi

"Life is rough. Beer is smooth.' That's La Knowlton Co. Brewery's philosophy and tagline. Each beer can label in our packaging series illustrates this concept with a short, darkly humorous comic strip.

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