Life is rough. Beer is smooth.

Packaging Illustration - Series


Ogilvy Canada

Winner: Ogilvy Canada Executive Creative Directors: Alexandre Emond-Turcotte, Hugues Morin Illustrator: Mathilde Filippi Art Director: Antoine Dasseville Designer: Amelie Touchet Copywriter: Simon Blaquiere Designer: Mathilde Filippi

"Life is rough. Beer is smooth.' That's La Knowlton Co. Brewery's philosophy and tagline. Each beer can label in our packaging series illustrates this concept with a short, darkly humorous comic strip.