One Yard. Hundreds of Possibilities.
Jessica Beaque (DDB Canada/Toronto)
Ad Agency: Tribal DDB Toronto Creative Direction: Louis-Philippe Tremblay Associate Creative Director: Mara Binudin Copywriting: Sanya Grujicic, Ryan Lawrence Art Direction: Amy French, Mara Binudin Design: Roger Dario Design Director: Joe Dee Development: Paul Sham Agency Producer: Stefan Fabich Partner Agency: Tool of North America VP, Business Unit Director: Kaezad Nallaseth Account Supervisor: Nick Pigott Planner: Sandra Moretti Music Supervisor: Stephanie Pigott Interactive Director: Alexx Henry Audio: Pirate Toronto
For Canadian Tire – Canada’s largest retailer, we created a seamless, 360° parallax experience built in HTML5 using cinemagraphs that allowed users to explore a virtual backyard with over 100 products - all in 1 banner.