Sloche - The Monsters
Motion-Short - Single
Érika Harvey-Fortin (Havas Montréal)
t: +1 514-845-7256
Winner: Havas Montréal Client: Couche-Tard Executive Creative Director: Carle Coppens Animation studio : SHED Digital Artist: Geoffroy Skrajewski Art Directors: Luc BrissetteEtienne Turcotte, Félix-Antoine Brunet Copywriter: Olivier Goulet-Lafond Producer: Dominique Brassard Sound studio: Apollo
Winning Entry: shedmtl.com/en/work/detail/sloche
Havas Montreal was mandated to develop a fresh new campaign for Sloche, Couche-Tard's popular iced beverage. Our biggest challenge was to deliver high-quality visuals while keeping within budget. The campaign had to run on several different platforms and formats, so our design had to be flexible in order to accommodate all the variants. Both visuals were used on social media as well as in stores. Each piece came in different formats adapted to the space available on the various platforms.