Take Time | Campaign

Advertising Illustration - Series


Courage, Toronto, ON
w: courageinc.com

Ad Agency: Courage Partner, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, President: Niki Sahni Partner, Chief Strategy Officer: Tom Kenny Executive Creative Director: Raul Garcia Writer: Zac Smith Art Director: Zeina Elshurafa Group Account Director: Saloni Wadehra Account Supervisor: Camilo Moreno Senior Strategist: Lyndsey Westfall Executive Producer: Clair Galea Producer: Katie Fowler Client: Nescafé SVP, Chief Marketing Officer: Tracey Cooke VP, Marketing: Carm DaSilva Senior Marketing Manager: Victoria Martin Evans Marketing Manager: Katherine Choi, Erin Cheng Production: Wonderlust Executive Producer: Christian Rankin Animation: Zombie Studio Director: Daniel Salles Executive Producer: Natalia Gouvea Executive Creative Director: Paulo Garcia Producer: André Carvalho Director: André Carvalho Client Services: Stephanie Wang Audio: Vapor Music Creative Director: Dustin Anstey Sound Engineer: Ryan Chalmers Sound Design: Kevin Chamberlain Producer: Kat Stewart Media Partner: Thrive

With the current pressures at work to focus on productivity, coffee breaks are few and far between. But because Nescafé Sweet & Creamy is a portable, all-in-one instant coffee, it's the perfect way for people with busy work days to take a break. We brought this to life by creating characters of people with busy jobs, and placed them inside of the physical words of things that keep them busy during their hectic days, showing that with Sweet & Creamy, a relaxing coffee break is always possible.