1M Launch

Integrated Campaign

2012

Cundari
e: brent_choi@cundari.com

BMW had been promoting the "Joy" of driving for a few years. But the launch of the BMW 1 Series M Coupé provided the perfect opportunity to communicate the raw essence of the brand: high performance.

Ad Agency: Cundari
Chief Creative Officer: Brent Choi
Associate Creative Direction: Raul Garcia
Copywriting: Brian Murray
Art Direction: Raul Garcia
Copywriting: Alex Manahan
Agency Producer: Daryn Sutherland, Cherie O'Connor
Account Director: Daryn Sutherland
Account Manager: Ranjan Gill
Post Production Company: Bandito Brothers
Director: Mike "Mouse" McCoy
Executive Producer: Jeff Rohrer
Line Producer: Ryan Slavin
Cinematographer: Victor Huber
Music/Sound: Jamey Scott
Post Production Company: Cantina
Editor: Jacob Rosenberg
Post Production: Sean Cushing, Lance Holte, Stephen Lawes

Winning Website: campaignpage.ca/1mintegrated