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Buyral

Branded Content

2013

Reagan Johnston (john st)
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

Ad Agency: john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Art Direction: Kyle Lamb Copywriting: Kurt Mills Development: Marc Cattapan Agency Producer: Dale Giffen Production Company: Aircastle Films Post Production Company: TOPIX Music/Sound: Vapor Music Post Production Company: Relish Editorial

Agencies always talk about how viral their videos have gone (especially at award shows). But did they really? Or did they seed it, and buy their views? It’s a dirty little secret nobody talks about.So John St. made a parody titled ‘BUYRAL’, about a clicking service you pay to guarantee your videos go viral.Ironically, it went viral itself – hitting over half-a-million views in 6 days. And we didn’t pay for a single click.

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