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BMW M5 Bullet

Craft-Art Direction

2013

Andrew Simon (Cundari)
e: andrew_simon@cundari.com
w: cundari.com

Ad Agency: Cundari Chief Creative Officer: Brent Choi Creative Direction: Brian Murray, Raul Garcia Copywriting: Brian Murray Art Direction: Raul Garcia Account Director: Natasha Wookey Account Supervisor: Katie Lynn Account Executive: Ranjan Gill Strategy: Andrea Sampson Agency Producer: Sumit Ajwani Director: Marek Glaser Producer: Kenny Solomon Executive Producer: Pete King Producer: Kay Rough Production Company: Big Block Editorial: Brandon Porter Sound Design: Silent Joe West Media Strategy: Karel Wegert, Kris Davis

The M5 is not only the world's fastest sedan, but also the most luxurious. To reflect the two contrasting sides of the M5, the film Bullet recreates super slow motion bullet footage on a grander scale – juxtaposing exciting high-speed driving with serene super slow motion to show the true beauty of the M5’s devastating power. The result: High Performance Art.

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