Work From Home Day
Creative Direction: Zak Mroueh, Joseph Bonnici Copywriting: George Ault Art Direction: Simon Au Design: Jamie Mageau Account Supervisor: Dic Dickerson Public Relations : Environics Communications Client: Gabriel Bouchard, Mario Bottone, Jennifer Posnikoff, Leanne Kirkby, Peter Harris Public Relations : Josh Cobden, Cameron Bishop, Amy Greenshields, Kristen Marano, McKenna Wild Digital Production: 58Ninety Digital Project Lead: Cam Finlayson Editor: Steve Parker Sound Studio: Pirate Radio Sound Design: Chris Tait Director of Photography: Philip Maglieri Ad Agency: Zulu Alpha Kilo
Workopolis is Canada‚s biggest online job site, but it had very little social media presence. So we re-positioned their Facebook Fanpage as the hub for a National Work From Home Day in Canada. The idea caught fire in the social media landscape and Canadians from across the country soon joined in. In just five months Workopolis went from having 1,000 supporters to over 65,000. Canada may soon have a National Work From Home day.