ADC Traveling Exhibit

Offline Digital

2015

Sid Lee
w: sidlee.com

The ADC was looking for an original way to present the winning projects during its annual traveling exhibit. We seized the opportunity to transform this traditionally passive event into a much more engaging experience.We built interactive installations using circuit-level design, custom hardware, and animation. To discover the winning works, spectators had to pedal a long chair, activate a carousel, or strike a harp chord.


Company: Sid Lee
Art Direction: Simon Chénier-Gauvreau
Creative Direction: Marie-Élaine Benoit
Industrial Designer: Félix Guyon
Creative Technology Director: Kevin Sutherland
Director of Experiential Strategy: Michael Turri
Executive Creative Direction: Philippe Meunier
Interactive Designer: Philippe Hughes
Web Developper: Steve Sauvageau
Lighting Designer: Jean-Pascal Gauthier

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