The Candidate Campaign

Online Video

2012

Zulu Alpha Kilo
e: awards@zulualphakilo.com
w: zulualphakilo.com

Workopolis, Canada’s leading jobsite, wanted to increase traffic to its online jobsite and raise awareness of its products and services. So we created a series of hidden camera online videos that follow the hapless George Turnbull as he strives to land his dream job in entirely the wrong way. Housed on the Workopolis Youtube page, the videos drive viewers to Workopolis where they’ll discover the tools they need to succeed in a tough job market.

Ad Agency: Zulu Alpha Kilo
Creative Direction: Zak Mroueh, Joseph Bonnici
Art Direction: Sean Ganann
Copywriting: George Ault
Account Executive: Jennifer Christen
Account Team: Dic Dickerson, Laura Robinson
Client: Workopolis, Kelly Dixon, Jason Karsh, Jennifer Posnikoff, Leanne Kirby, Peter Harris
Agency Producer: Caroline Wrinch
Executive Producer: Jacinte Faria
Production Company: Hard Citizen
Production House Producer: Nick Sorbara
Cinematographer: Gurjeet Mann
Editing Company: Stealingtime
Editor: Graham Chisholm, Leo Zaharatos
Post Production Producer: Denise Shearer
Compositor/Online: Graham Chisholm
Colourist/Transfer: Alta Ego
Audio Post Facility: The Eggplant
Public Relations: Environics Communications

Winning Website: thinkinginsidethebox.ca/George