The Candidate Campaign

Online Video


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Ad Agency: Zulu Alpha Kilo Creative Direction: Zak Mroueh, Joseph Bonnici Art Direction: Sean Ganann Copywriting: George Ault Account Executive: Jennifer Christen Account Team: Dic Dickerson, Laura Robinson Client: Workopolis, Kelly Dixon, Jason Karsh, Jennifer Posnikoff, Leanne Kirby, Peter Harris Agency Producer: Caroline Wrinch Executive Producer: Jacinte Faria Production Company: Hard Citizen Production House Producer: Nick Sorbara Cinematographer: Gurjeet Mann Editing Company: Stealingtime Editor: Graham Chisholm, Leo Zaharatos Post Production Producer: Denise Shearer Compositor/Online: Graham Chisholm Colourist/Transfer: Alta Ego Audio Post Facility: The Eggplant Public Relations: Environics Communications

Winning Website: thinkinginsidethebox.ca/George

Workopolis, Canada’s leading jobsite, wanted to increase traffic to its online jobsite and raise awareness of its products and services. So we created a series of hidden camera online videos that follow the hapless George Turnbull as he strives to land his dream job in entirely the wrong way. Housed on the Workopolis Youtube page, the videos drive viewers to Workopolis where they’ll discover the tools they need to succeed in a tough job market.