Behind the scenes at a McDonald's photo shoot

Branded Content

2013

Tribal DDB Toronto
e: jessica.beaque@ddbcanada.com

Why does the food in the ads look so much different from the food you get at the restaurants? It’s a question we dared to answer as part of our radical transparency campaign for McDonald’s: “Our Food. Your Questions.”

Ad Agency: Tribal DDB Toronto
Creative Direction: Louis-Philippe Tremblay
Senior Copywriter: Ian Mackenzie
Senior Art Director: Derek Blais
Executive producer: Neem Ba Ha
Agency Producer: Andrew Schulze
Account Director: Miles Savage
Production Company: Family Style
Director: Jon Weiman Torey Kohara
Executive producer: Harland Weiss Donovan Boden
Line producer: Liz Dussault
Post Production Company: School - various
Audio house: RMW
Editor: Brian Wells
Talent: Real People (McDonald's Employees, Suppliers)

Winning Website: lookwhatwemade.ca/behindthescenes_single