Picture on the boards

Other Services

2012

lg2
t: 514-281-8901
e: marc.fortin@lg2.com
w: lg2.com

Rink boards are amongst the most valuable advertising spaces during the NHL playoffs. In order to stand out from the usual logo displays, Bell invited fans to take advantage of its own space to exhibit their personal picture. TV spots and web banners directed fans to a website where they could create their own board and get a realistic preview of the final result.

VP Creative Director: Marc Fortin
Creative Direction: Nicolas Dion
Art Direction: Simon Touzin, ÉRic Bouchard
Copywriting: Nicolas Dion, Jean-François Perreault
VP Group Account Director: Samia Chebeir
Account Planner: Sabrina Côté
Account Supervisor: Justine Trudeau
Production Company: lg2 fabrique
Agency: lg2

Winning Website: pictureontheboards.192concours.net