Picture on the boards
VP Creative Director: Marc Fortin Creative Direction: Nicolas Dion Art Direction: Simon Touzin, ÉRic Bouchard Copywriting: Nicolas Dion, Jean-François Perreault VP Group Account Director: Samia Chebeir Account Planner: Sabrina Côté Account Supervisor: Justine Trudeau Production Company: lg2 fabrique Agency: lg2
Winning Website: pictureontheboards.192concours.net
Rink boards are amongst the most valuable advertising spaces during the NHL playoffs. In order to stand out from the usual logo displays, Bell invited fans to take advantage of its own space to exhibit their personal picture. TV spots and web banners directed fans to a website where they could create their own board and get a realistic preview of the final result.