Keep Going

Integrated Campaign

2012

Dare
t: 778-331-8340
e: vancouver@thisisdare.com
w: thisisdare.com

Ad Agency: Dare Creative Direction: Bryan Collins, Rob Sweetman Art Direction: Rob Sweetman, Heather Akins Jalbout, Jerome Leclere Copywriting: Bryan Collins, Josh Murray Producer: Mike Hasinoff, Mitch McKamey Technical Director: Emmanuel Davis Planner: Jon Haywood Account Supervisor: Carol Shmygol Production Company: Sons & Daughters, Toronto Executive Producer: Liane Thomas Director: Mark Zibert Executive Producer: Dan Ford D.O.P.: Marcelo Durst Editor: Matthew Griffiths Post Production Company: Cycle Media, Vancouver Visual Effects: Swiss International, Stockholm Telecine: Company 3, LA Sound Design: Adelphoi Music, London Sound Mix: Koko Productions Music Licensing: Vapor Music

Winning Website: vimeo.com/41183116

The Keep Going campaign was entirely about giving kids the motivation to use their energy in positive ways. In TV, we showed the story of two teens as they struggled to find something they're amazing at. Online we posted hundreds of Mini Milk Challenges where kids were rewarded with small sums for getting moving, and sharing. And Project U gave large rewards to kids who shared stories of overcoming obstacles and more.