KD Pocalypse

Consumer Packaged Goods

2013

TAXI 2
t: 416.598.4750
e: taxi2awards@taxi.ca
w: taxi.ca

To leverage the buzz around the supposed 2012 Mayan Apocalypse in a fun way that was unique to the Kraft Dinner (KD) brand, we asked Canadians the question: If the world really were to end, what would their last meal be? Anyone who tweeted that it would be KD got a free box sent directly to their home.

Executive Creative Direction: Lance Martin
Creative Direction: Jeff MacEachern
Asscociate Creative Director: Mike Blackmore
Copywriting: Mike Blackmore
Art Direction: Jason Kerr
Design: Jason Kerr
Digital Strategy: Zach Klein
Community Manager: Trevor Aune
Digital Producer: Hanna Bratt
Broadcast Producer: Brie Gowans
Print Producer: Tara Greguric
Interaction Designer: Jordan Kentris
Production Designer: Melissa Zeta, Veronica Wong
Technical Director: Matt Burtch
Developer: Bob Blevins, Kelly Keenan, Carson Shold
Account Director: Daniel Shearer
Account Manager: Zak Usher
Ad Agency: TAXI 2