Canadian Open

Young Blood Interactive

2012

Cundari
e: brent_choi@cundari.com

BMW asked us to create a game that would give their customers a chance to win a seat in the BMW Skybox at the 2011 RBC Canadian Open. Instead of a typical golf game, we created a unique online challenge that allowed players to tee off from their front yards with a super-powered swing.

Ad Agency: Cundari
Chief Creative Officer: Brent Choi
Associate Creative Direction: Mike Dietrich, Shelly Dwyer
Art Direction: Andrew Bernardi
Copywriting: Alex Manahan
Programming: Jonathan Lee
Digital Strategy: Mike Orr
Interactive Producer: Cecily Lo
Account Supervisor: Ranjan Gill
Account Director: Katie Lynn
Client: BMW Financial Services
Account Director: Daryn Sutherland

Winning Website: campaignpage.ca/bmwfinancial