Canadian Open

Young Blood Interactive

2012

Cundari
e: brent_choi@cundari.com

Ad Agency: Cundari Chief Creative Officer: Brent Choi Associate Creative Direction: Mike Dietrich, Shelly Dwyer Art Direction: Andrew Bernardi Copywriting: Alex Manahan Programming: Jonathan Lee Digital Strategy: Mike Orr Interactive Producer: Cecily Lo Account Supervisor: Ranjan Gill Account Director: Katie Lynn Client: BMW Financial Services Account Director: Daryn Sutherland

Winning Website: campaignpage.ca/bmwfinancial

BMW asked us to create a game that would give their customers a chance to win a seat in the BMW Skybox at the 2011 RBC Canadian Open. Instead of a typical golf game, we created a unique online challenge that allowed players to tee off from their front yards with a super-powered swing.